Starbucks Rolls out an All-integrated Verismo Campaign in the U.S. Starbucks is launching a big marketing campaign to push its new single-serve Verismo coffee machine in the U.S. Continue reading →
Starbucks Taps into the Coffee Pods Market with the Launch of Verismo ™ A category trendsetter and one of the most innovative consumer companies in the US, Starbucks has tapped into quite a competitive market of coffee pods systems for brewing at home, dominated by Kraft Foods’ Tassimo, Nestle’s Nespresso and Sara Lee’s Senseo. Continue reading →