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How fashion and beauty brands use digital wisely

Social media and latest mobile gadgets are just perfect tools for sharing any kind of useful information with […]

Posted on 03/27/201403/27/2014 MarketingSocial Media

AKQA-developed Vine mosaic for Kenneth Cole hits the New York Fashion Week

The American fashion brand Kenneth Cole provided a unique perspective at its Spring 2014 collection during the New York Fashion Week show, which took place on September 7. With the help of the AKQA digital agency and Vine, a Twitter-based app for sharing 6-sec videos, the brand managed to demonstrate how the new collection was seen through the eyes of popular video bloggers, such as Meagan Cignoli, known for her stop-motion Vine videos, Jesse Hlebo, Jason Mante and others. As a result, a “breathing” wall of over 120 short Vine films that document the Kenneth Cole Spring 2014 show, was created.

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Posted on 09/11/201309/12/2013 Social MediaTechnology
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