Valentine’s Day is a sweet time for retail sales—it’s one of the largest retail holidays following Christmas. Last year consumers spent nearly £1bn on gifts and going out, which is likely to increase again this year.
Virgin
Virgin Active is rolling out its ‘Live Happily Ever Active’ social media campaign, urging people to explore some new, non-traditional workout experiences every day. As part of this promotion, started on January 1, the brand has released a controversial spot dedicated to… clenching as an alternative fun way of burning extra calories.
Virgin is offering an unprecedented gift to its most devoted fliers. The company, which opened a gateway to space in October 2011, will award a traveler who earns the most frequent flyer points from booking its flights until August 7, 2013 with a free trip on the Virgin Galactic SpaceShipTwo shuttle. The project titled “Virgin America Presents Mission: Galactic” is a great opportunity to rocket into the space without paying a cent—the points are collected for flights consumers were on.