Virgin Active is rolling out its ‘Live Happily Ever Active’ social media campaign, urging people to explore some new, non-traditional workout experiences every day. As part of this promotion, started on January 1, the brand has released a controversial spot dedicated to… clenching as an alternative fun way of  burning extra calories.

Virgin America offers travelers a great opportunity to try their dating chances while up in the sky. Promoting the launch of the company’s first Las Vegas flight, Virgin America has introduced a new service that allows passengers to flirt onboard. As Sir Richard Branson explains in the dedicated video, “Guide to Getting Lucky,” the revolutionary service enables guests to order drinks, meals and snacks for the person they like over seats using the airline’s Red in-flight entertainment platform.

Virgin Group launches a new global advertising campaign for its Virgin Atlantic Airlines. Entitled «Flying in the Face of Ordinary,” the new promotion pays tribute to the unique, superhuman talents of its staff. The airline has launched a glamorous cinematic ad, in which it showcases youngsters with nearly super-power skills, who become Virgin Atlantic’s staff as they grow up.

Virgin is offering an unprecedented gift to its most devoted fliers. The company, which opened a gateway to space in October 2011, will award a traveler who earns the most frequent flyer points from booking its flights until August 7, 2013 with a free trip on the Virgin Galactic SpaceShipTwo shuttle. The project titled “Virgin America Presents Mission: Galactic” is a great opportunity to rocket into the space without paying a cent—the points are collected for flights consumers were on.