Vodafone has embarked on a great mission of saving an extinct language as part of its latest campaign dubbed “Firsts.” The telecoms company is helping to revive the Mexican language Ayapaneco, currently spoken by only two people in this world, who appeared to be not speaking with each other because of a fight that happened a long time ago. The new campaign by Jung von Matt/Alster drives these two men together again, all to resurrect their dying language.

Vodafone has revealed the refreshed visual identity, “Power of Red,” that encompasses energy and the desire to move forward. The new logo developed by The Brand Union comes as an “enhanced” version of the branded sign introduced back in 1997. The creative team added a red rhombus shape emerging from the Vodafone’s much-recognizable inverted comma to render its “confident energy and progression.