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Universal recipe of a winning marketing campaign revealed by Warc

Warc, the online intelligence service for marketing professionals, has published a report that analyzes creative approaches, budget and duration, media channels and measurement strategies of the best marketing campaigns featured in the Warc 100 rankings over the two past years (75 in 2014 and 89 in 2015 years).

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Posted on 05/25/2015 Marketing

Cause-driven social strategy is more effective than brand-story strategy, Warc’s “Seriously Social” report 2014 suggests

Last week, the online marketing intelligence service Warc.com published a trends report «Seriously Social» based on the data derived from 37 case studies that were shortlisted for the Warc Prize for Social Strategy 2014.

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Posted on 10/28/201410/28/2014 MarketingSocial Media

Colenso BBDO ranked as the smartest creative agency in the world by Warc

New Zealand agency Colenso BBDO, part of BBDO Worldwide, has been named the smartest creative agency in the world in a new ranking by the UK-based marketing intelligence service Warc.

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Posted on 09/11/201411/13/2014 AdvertisingConsumer InsightMarketing
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