Versace is adding some fresh vibe to the ladies watches niche with a new contest for aspiring designers, Versace Watch Talent. Twelve participants —design students selected from the Swiss horological university École d’Arts Appliqués de La Chaux-de-Fond —have been tasked to create a new ladies watch that combines fashion with horology in a signature Versace style.
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Swatch and MTV once again join together to launch the Swatch MTV Playground Creative Competition 2010. This announcement by MTV Networks International, owned by Viacom Inc., comes only one year after the two joined together for a similar contest giving global creatives the opportunity to share their vision and designs with the world.