Versace is adding some fresh vibe to the ladies watches niche with a new contest for aspiring designers, Versace Watch Talent. Twelve participants —design students selected from the Swiss horological university École d’Arts Appliqués de La Chaux-de-Fond —have been tasked to create a new ladies watch that combines fashion with horology in a signature Versace style.
Watchmaker Tissot, one of the first Swiss watch brands to launch the 3D augmented reality technology in May 2010, now presents its second virtual campaign to showcase its latest ladies collection. The new application is developed by Holition, the international leader in 3D and augmented reality solutions for retail.
Swatch and MTV once again join together to launch the Swatch MTV Playground Creative Competition 2010. This announcement by MTV Networks International, owned by Viacom Inc., comes only one year after the two joined together for a similar contest giving global creatives the opportunity to share their vision and designs with the world.