Crossing the Gender Divide: a Brand’s Ability to Speak to Women and Men Have your say, share your thoughts on the article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA Continue reading →
Blue Marlin Gives a New Look to Weight Watchers Foods Weight Watchers, the UK’s 8th biggest grocery brand and the first one within the £2.3bn Low Calorie category, with a total brand value of over £327m (Kantar), has been given a vibrant new look by integrated brand design specialists Blue Marlin. Continue reading →
