The Glenfiddich Distillery Gallery in Dufftown, Speyside, opened the second exhibition of work created by artists participating in its 2010 Residency program. The exhibition, which opened on Friday, August 27, features new pieces by five of the internationally-acclaimed artists currently living and working at The Glenfiddich Distillery: Damian Moppett (Canada), Carrie Iverson (USA), Shiau-Peng Chen (Taiwan), Matthew Sandager (USA) and Hayoung Kim (South Korea).
William Grant & Sons
Glenfiddich, the world’s most awarded single malt Scotch whisky, announces exciting new developments to its pioneering ‘Explorers’ Relationship Marketing programme. Previously, members of the Explorers website simply had the opportunity to explore and learn about the world of single malt Scotch whisky. Today however, the world’s favourite single malt Scotch whisky is inspiring its members by ‘life’s greatest adventures’ via an interactive gallery and forum.
Grant’s 12 YO has launched an exclusive project “Grant’s. The Book of Great Discoveries.” Under the project Grant’s in cooperation with Afisha Publishing House will draft and publish an exclusive edition of the book with over 30 stories of inventions which seem to be very simple but which people cannot live without.
Hendrick’s gin has a new web site to showcase its unusual advertising efforts. The liquor brand, sold by William Grant & Sons, in mid-May launched its “Curiositorium”, calling it a virtual curio cabinet and filling it with unusual sights and sounds appropriate for the brand, which is positioned as “a most unusual gin.”
An extraordinary cucumber poll, conducted by the Hendrick’s gin, described the daily growth (or lack of it) of four Cucumis sativus as they were «absorbing» the party ideas, which influenced the British people on the National Election Day on May 6. The actions of the key political parties as well as ordinary citizens were “marked” with a little cucumber on the www.gineralelection.com website. Once the elections were over, the biggest cucumbers were used for producing the finest gin.