Wonderbra has launched a new campaign for its Ultimate Plunge bra with fans bungee jumping in front of London’s Battersea Power Station. The campaign created by iris will run a month long.
Consumers won’t believe that your product is really good until they see the results of crash tests and, which is much more convincing, participate in them. Most frequently, these experiments are arranged to highlight the possibilities of autos, software or a range of appliances, but such things as lingerie, performance drinks, furniture and men’s courage can get into spotlight as well.
Wonderbra is known for applying ironic approach to advertising, though the brand is always quite serious when it comes to quality of their products. To draw customer’s attention to its Wonderbra Perfect Strapless, the brand has installed a fitting room equipped with… a trampoline, so every customer could try the new product on and test the wonderful effect of Perfect Strapless bra that stays perfectly in its place and will never let anything embarrasing happen.