After posting an annual loss of £1.4 billion earlier this week, the online directory service Yell has announced its plan to rebrand as Hibu (reads as high-boo) with the identity developed by Landor Associates.
Yell
Yell announces the appointment of Jenny Ashmore to the new role of Group Chief Marketing Officer (CMO). In this capacity, Jenny will take responsibility for Yell’s global marketing strategy and oversee its execution throughout the Group’s operations in the UK, US, Spain and Latin America. Yell is also announcing that it has partnered with Landor Associates to undertake a comprehensive evaluation of the Group’s brand portfolio.