The British tourist authority, VisitBritain, focuses on sounds, not images, of the country to promote its travelling destinations. The £2.5 million global marketing effort Rainey Kelly Campbell Roalfe/Y&R includes a TV ad and a digital promotion dubbed “The Sounds of GREAT Britain.”
Young & Rubicam
Dell has released a spot titled “Meet Thomas: Creator of an Alternate Universe,” which inspires people to go creative even if they lead ordinary lives and don’t create much at their work. The advertisment, developed by Y&R NY, comes as a tribute to visionaries and game-changers, who live within each of us.