The British tourist authority, VisitBritain, focuses on sounds, not images, of the country to promote its travelling destinations. The £2.5 million global marketing effort Rainey Kelly Campbell Roalfe/Y&R includes a TV ad and a digital promotion dubbed “The Sounds of GREAT Britain.”
Dell has released a spot titled “Meet Thomas: Creator of an Alternate Universe,” which inspires people to go creative even if they lead ordinary lives and don’t create much at their work. The advertisment, developed by Y&R NY, comes as a tribute to visionaries and game-changers, who live within each of us.
Virgin Group launches a new global advertising campaign for its Virgin Atlantic Airlines. Entitled «Flying in the Face of Ordinary,” the new promotion pays tribute to the unique, superhuman talents of its staff. The airline has launched a glamorous cinematic ad, in which it showcases youngsters with nearly super-power skills, who become Virgin Atlantic’s staff as they grow up.
Land Rover has launched an ad in the UK to celebrate the brand’s long history. In the new commercial, which was first aired during the coverage of the Paralympic Games on Channel 4 yesterday, August 29, the brand is looking back at its past, and demonstrates its dedication to perfection, comfort and reliability.
Bacardi announces the official launch of the ‘Bacardi Together’ campaign in the U.S.—as part of the new platform, the brand has unveiled a 30-second television spot titled ‘Inventions,’ which brings to life the brand point of view by demonstrating for years many things have been invented to help people get together, including Bacardi.