Fanta is launching a new, integrated campaign that aims to engage consumers and bring the fun, dynamic Fanta brand to life. Comprising of a lively, compelling new TVC, sampling and PR activity, and an exciting digital game, the campaign challenges the audience to join the fun and chase the great taste of Fanta.
youth marketing
Nike continues its football initiative together with Pep Guardiola, global ambassador for The Chance and FC Barcelona Manager. ‘The Chance’ 2012 project that they have launched together searches for football talent and gives young amateur footballers an opportunity to demonstrate their capabilities on an elite stage. Since the program launch in 2010, thousands of footballers could take a chance to work on a global level.
Powerade, the sports drink, which helps athletes avoid dehydration while training and competing, is launching a new campaign dubbed ‘Power Through,’ which comes as extension of the ‘Game Science’ marketing effort, also launched ahead of March Madness. The new round of the campaign includes a TV commercial developed by Wieden+Kennedy Portland (the spot aired yesterday, on March 4), as well as print and digital elements to arrive in the coming months. According to Ad Age, the new advertising push from Powerade, which is official sports drink of the NCAA, is highlighting the “underdogs and hard work,” and targets young athletes.