Coca-Cola has teamed up with celebrities to launch a new Black History Month program urging African Americans to ‘pay it forward’ to the next generation. Grammy Award-winner and philanthropist Ne-Yo, fashion designer Tracy Reese and Essence president Michelle Ebanks will help teens to be more active to become tomorrow’s history makers.
youth marketing
Extreme is usually associated with Red Bull or sport gear producers like Nike and its subbrands, but automobile manufacturer can add some action to your life as well. Chevrolet is rolling out its stunt-filled advertising campaign dubbed ‘Let’s Do This,’ launched back in October 2011, and announces two new commercials with unconventional plot to be aired during 2012 Super Bowl this Sunday. The digital campaign, which promotes Chevy Sonic, encourages younger generation (it is targeting 18- to 30-year-old audience) to live their life to the full and embark on some jaw-dropping challenges to test their limits and courage—and win a Sonic in a monthly drawing.
McDonald’s is testing a new restaurant look in the UK, with a strong focus on ‘family,’ after a similar effort launched in France last year. The concept restaurant with new design, which incorporates the latest technology facilities, was opened in Milton Keynes, and if successful, the new visual approach will be taken to other 1,200 McDonald’s venues across the country.
H&M is currently running its first Design Award 2012. As part of the retailer’s commitment to the future of fashion, the H&M Design Award will be an annual prize. It is being presented through a series of short online videos that started airing from January 13 to February 1 on the H&M Design Award website.