YouTube has announced it will launch an online film festival logically entitled Your Film Festival that will take submissions of short films up to 15 minutes in length between February 2 and March 31. Fifty semi-finalists will be selected by Scott Free Productions, Ridley and Tony Scott’s production company. Then, 10 finalists will be chosen to go to the Venice Film Festival in August.

Bacardi Limited has announced the 2012 to be its most innovative year since the creation of its famous rum in 1862. Throughout the year, Bacardi will host birthday parties and launch special promotions featuring 100 years of its advertising. The company will also introduce a $2,000 limited-edition decanter of rare Bacardi rum, offer fans travel retail exclusives and commemorative gifts.

Brands targeted at creative youth and adults often use social media sites and other web platforms to find new faces and minds for their promotions, and this crowdsourcing trend doesn’t seem to fade away in the coming years. Levi’s, the iconic jeanswear brand, which always encourages it’s consumers to go forth and think outside the box, has launched a casting on Instagram to find new people who will front the upcoming brand’s campaign.