On May 06 Lynx introduced a real time social hub app allowing multiple users to post messages, photos and videos of their nights out to help them do what was previously deemed almost impossible—remember what happened yesterday night when the morning comes. So far only partygoers in the United Kingdom have this opportunity as it was only a soft launch. In three weeks, according to the brand, this software will be made available to general public using the existing social media outlets owned by the brand, such as the Lynx Facebook page, Youtube channel and the Lynx Effects website.
youth marketing
For Spring/Summer 2011, adidas reinvents wardrobe must-haves with the adidas NEO LABEL, an assortment that fuses sport and style, creating casual head-to-toe looks for young, style-minded consumers. adidas NEO LABEL first debuted in the U.S. and China in July 2008 and has since expanded to most European countries and Japan.
One of the boldest youth targeted filmmaking initiatives launched last year, the Sprite Refreshing Films Program, is approaching the finish line. The soft drink brand is proud to present six films created by the finalists of the project and is encouraging Americans to visit the dedicated hub and vote for their favourite short movie by sending text messages—the team behind the winning work will head to a major film festival this summer where their movie will be screened.
Laundry that gets done in an instant with no noise and with total ecological compatibility while hanging in the wardrobe in a kind of clothes bag—it could all come true with a detergent of the future called Persilan Oxygen. At least, that is the idea put forward by Anna Szarecka and Anna Szpot of Warsaw School of Economics, Poland. The two students made a powerful case with their innovative concept for a Henkel product for the year 2050, winning the Henkel Innovation Challenge in the process. And they can be proud of their feat for, having come out top in the international final of this student competition in Berlin, they have seen off some of the best teams the world has to offer.
America has voted and now 12 young artists will have their artwork reproduced on millions of Heinz Ketchup packets as the winners in the fifth annual Heinz® Ketchup Creativity™ Contest. Pop artist Burton Morris and a panel of judges identified 36 finalists from the more than 26,000 entries from students who poured on their enthusiasm and creativity for America’s Favorite Ketchup.