Unlike many car manufacturers that hope to engage with the multimillion Facebook or Twitter audiences, Honda Australia has chosen a less popular, professional social-media networking site LinkedIn to promote its new Accord. The brand has collaborated with Leo Burnett Melbourne and ZenithOptimedia to launch a promotional website Honda Accord A-Team, where users (residents of Australia) can sign in with their LinkedIn accounts to enter a contest and win business-technology products worth AUD$3,000.

Superdrug, the UK’s second largest beauty and health products retailer after Boots, has kicked off a national tour to promote the B. brand, which includes skincare and makeup products. The Beautiful Moments Tour, which began in Newcastle on February 15, will be making stops across the country and will culminate in Bristol in late March.