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Jonathan Ford
Creative Partner,
Pearlfisher, London

Jonathan is a designer and co-founding partner of Pearlfisher. He oversees a portfolio of award-winning designs, including a high profile list of ethical, entrepreneurial and iconic brands. The outstanding commercial success of many of these design projects has led to Pearlfisher being named by the DBA as the leading design agency for Design Effectiveness in 2008.

He is also a frequent speaker at high-profile international industry events and regular contributor and commentator in the design and brand press.

In his not so spare time he helps REACH, a childhood leukaemia appeal, raises funds for Great Ormond Street Hospital, designs the odd garden, is writing a book for people with a desk job and a dream, and lives his former glorious rugby playing days through his children.

You can follow Jonathan on Twitter — @Jforddesigns

Articles

Is Health Our New Brand Wealth?
We will always want our pleasures but, yes, health is an increasingly key driver and motivator and brands have a hard job to do to balance our needs and desires. The food and drinks market in particular has taken up this challenge in the past 5 years with the phenomenal launch and growth of, for example, vitamin waters, smoothies, raw food pots and superfruits.
Are You a Social Object?
Social media is just a place—just another place in which to position your brand. Ultimately, it’s about always remembering that it’s big idea first, medium second.
Brand Limitation
Design is the ‘medium’ for the brand message and will take the brand from the physical and the passive to the social and the active to inspire a complete, future-facing and ultimately deeper connection.
Limited Edition
The limited edition concept has become proliferated and diluted as brands launch limited editions that are not necessarily limited, where beauty seems to take priority over meaning and slapping a Limited Edition banner on it is maybe seen as a safe way of conducting a new product trial.

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