Articles

• Is Health Our New Brand Wealth?

  We will always want our pleasures but, yes, health is an increasingly key driver and motivator and brands have a hard job to do to balance our needs and desires. The food and drinks market in particular has taken up this challenge in the past 5 years with the phenomenal launch and growth of, for example, vitamin waters, smoothies, raw food pots and superfruits.

  Are You a Social Object?

  Social media is just a place—just another place in which to position your brand. Ultimately, it’s about always remembering that it’s big idea first, medium second.

  Brand Limitation

  Design is the ‘medium’ for the brand message and will take the brand from the physical and the passive to the social and the active to inspire a complete, future-facing and ultimately deeper connection.

  Limited Edition

  The limited edition concept has become proliferated and diluted as brands launch limited editions that are not necessarily limited, where beauty seems to take priority over meaning and slapping a Limited Edition banner on it is maybe seen as a safe way of conducting a new product trial.