Leveraging the popularity of social TV trend, subscription-TV operator SKY has launched a new service in Brazil, enabling its SKY HD subscribers to shape their viewer experience using Twitter. #SKYREC allows users to start the recording of shows and programs on the decoder with a simple re-tweet.
The legendary Italian motor scooter brand Vespa celebrates the 50th anniversary of the Vespa 50cc with a five-week digital activity, paying homage to the impact of the model on the cultural landscape of Europe.
The program will be delivering the hottest emerging bands direct to the living room, engaging the audience in what’s going on the screen.
The giant piece comes as a combination of scientific infographics, numbers and famous works by legendary artists such as Michelangelo, Caravaggio, Doré, Böcklin and more to illustrate the darker side of being a smoker.
Toyota USA previews a new social shopping app, Toyota Collaborator, that will allow potential buyers of the cars to learn more about the vehicles, customize them without visiting a dealership and even go on a virtual test-drive with friends online.
Building on the success of the Share a Coke campaign in Australia, Coca-Cola rolls out the name-based promotion in the UK and Ireland.