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Mobile “webrooming” overcomes “showrooming” by up to 14% in the US in 2014, new global GfK’s study FutureBuy reveals

Marketing  Oct 21, 2014
The number of shoppers who make purchases in-store after researching an item using a smartphone on the ground has surged to 41%, while the number of "showroomers" who research a product in one physical store and buy from another online retailer has decreased from 37% to 28%.

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