Jack Morton has analysed some obvious consumer trends, such as "Internet of things," boom of wearable devices or rise of concerns about social responsibility, to reveal what people really think, feel and want.
Euronomitor analyses how the biggest food brands have grown or shrunk during the past decade.
Hand-sanitizing silver nanopockets, at-home 3D printing using plastic trash, smart health-tracking devices and more—learn what further innovations are to come, as seen by the US branding firm Sterling Brands.
In terms of financial value, the ad spending will account for a total of £14.9 billion ($23.3 billion) in 2014, and £15.7 billion ($24.5 billion) in 2015.
The study has uncovered three main trends that will reposition the traditional views on family as an institution.
In its latest report "Elastic Generation," the agency reveals findings on mindset, behaviour and attitudes of the UK's 50-69 year olds.