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Coca-Cola Polar Bears Will Give Feedback on the Super Bowl

Coca-Cola Polar Bears Will Give Feedback on the Super Bowl

Coca-Cola brings back its animated polar bears to the Super Bowl XLVI broadcast.

27 January 2012

Industry News

Opinion

  • Five Macro Trends at Work in 2012

    Five Macro Trends at Work in 2012

    Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

    23 January 2012

Events

Trends Overview

Most Viewed

  • Nickelodeon, Beeline and FITCH Bring SpongeBob to Moscow in an Interactive Exhibit

    Nickelodeon, Beeline and FITCH Bring SpongeBob to Moscow in an Interactive Exhibit

    Nickelodeon Russia, a unit of Viacom International Media Networks, announced SpongeBob SquarePants, the iconic character from Nickelodeon's global hit series, is coming to Moscow in a new and glamorous way. ‘Absorbent: A SpongeBob Exhibit’, a unique and...

    12 August 2011

  • Audi Presented a New Urban Concept Car

    Audi Presented a New Urban Concept Car

    Audi designed a brand new urban concept car that doesn’t fit into any current automobile category. The electric powered show vehicle weighs only 480 kilograms and combines elements of a racecar, a roadster, a fun car and a city car.

    21 September 2011

  • Nestlé Purina Has Launched the Pet Slim Down Program

    Nestlé Purina Has Launched the Pet Slim Down Program

    Nestlé, the company that has made health its central marketing point and thus became one of the most meaningful brands 2011, has launched an original weight loss program in the United States to help people get rid of excess...

    10 January 2012

  • ‘Coca-Cola’ Is the Theme of the New Uniqlo’s T-Shirt Design Competition

    ‘Coca-Cola’ Is the Theme of the New Uniqlo’s T-Shirt Design Competition

    Coca-Cola has been a muse for a range of other brands and used as a canvas for creative imaginary by celebrated artists and fashion icons. The legendary drink and its red and white style has become the theme of the eighth edition of

    8 August 2011

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

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Call for interviewees 2012

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Interview

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Research

Expert Columns

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

2012 — a Year of Change for Russian and UK Package Design?

As we move into a new 2012 year, owner and creative partner of packaging and brand design consultancy We Are Pure David Rogers tells Popsop how he expects the Russian market to change and how this compares to the UK.

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