The report ranks 75 countries by seven perceptional dimensions, such as: awareness, familiarity, preference, associations, consideration, decision/visitation and advocacy; where the main factor—associations—is weighted across six more related attributes of status and experience.
“The brands of 2015 will be more agile, changing and adapting to meet the specific needs of individual consumers. Whether it’s creating custom packaging or using input from social media to improve a product, companies will embrace the power of one like never before.”
The study found that 72% of millennials still think that property and savings are the best investment, but find saving too hard and would consider investing in a business or product as a quicker route to a deposit.
Respondents from developed markets tend to use Internet for self-expression less, and rely on social media for shopping less than consumers from developing countries.
VML Qais, an Asian arm of Y&R with offices in Singapore and india, has released the findings of the pan-regional study Generation Asia 2014 encompassing 10 Asian markets and 32,000 consumers aged from 18 to 60 years old.
The statement was true in a live test environment for Domino's and Nationwide mobile ad placements.