Together with content marketing agency Somethin' Else and theatrical performance experts Punchdrunk, the Absolut team has created a digital quest that offers an addictive gameplay while celebrates Andy Warhol's lesser known 'silverpoint' artworks.
They seek brands that are innovative in nature, or/and engaged in social causes and philanthropy, among other reasons of switching.
The author of the best design work will also get an internship at the PepsiCo Design & Innovation Center in New York City.
Millenials, in particular, trust friend's recommendations most of all—49% of them prefer information from friends rather than ads.
The glass is designed to fully reveal the flavour of the new Johnnie Walker and Ginger Ale and revolutionise the bar culture.
Further ‘retailization,’ digitalization, and ’Millenialization.’