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Samsung Helps "Know It All"

Samsung Helps "Know It All"

Samsung Electronics Australia has started a major new marketing campaign in the digital and social media space, entitled “Mr Knowitall”, to educate consumers on the benefits of its innovative integrated social...

30 July 2010

  • Coca-Cola Invites American Consumes to Help Their Favorite Parks Win Big

    Coca-Cola Invites American Consumes to Help Their Favorite Parks Win Big

    Coca-Cola US together with the National Park Foundation launched the “America Is Your Park” campaign to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola’s...

    30 July 2010

  • Carlsberg to Arrange a Huge Wedding for One Canadian Couple

    Carlsberg to Arrange a Huge Wedding for One Canadian Couple

    Carlsberg Canada believes that the day, on which people get married, is one of the most special occasions in their life. Through its Big Wedding Bash, the brand gives one deserving couple with an inspiring,...

    30 July 2010

  • Puma Launches Project Pink to Help Fight against Breast Cancer

    Puma Launches Project Pink to Help Fight against Breast Cancer

    Sportlifestyle brand Puma® is excited to announce a new initiative that links women’s soccer with a well-deserving cause: launching this month, Puma’s Project Pink will strive to raise awareness—and funds—in support of the fight against breast cancer. In conjunction with...

    30 July 2010

  • Olympus Stylus Tough Can Endure It All

    Olympus Stylus Tough Can Endure It All

    The Olympus brand is launching new Stylus Tough 6000 and 8000 cameras, which can resist virtually any extreme conditions, under which conventional cameras would break in a blink of an eye. To prove that the new range is really “tougher than life”,...

    30 July 2010

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Upcoming Events

  • Packaging that Sells Conference —16-17 September, 2010, Chicago

    Packaging that Sells Conference Welcomes Attendees

    This year the 8th Annual Packaging that Sells conference will take place on September 16-17, 2010 in Chicago. Challenger brands and consumer goods giants have been showing off their creative and strategic prowess at Packaging that Sells since 2002.

    13 July 2010

Articles

  • United Biscuits Offers Acquirers Growth Potential

    United Biscuits Offers Acquirers Growth Potential

    Following the highly publicised sale of Cadbury, United Biscuits, Britain’s leading biscuit manufacturer, could be next in line for sale by its private equity owners, Blackstone and PAI Partners, for an estimated £2 billion, although the sale process has not yet begun.

    30 July 2010

Most viewed

  • Baltika No.7 will be launched in Norway

    Baltika No.7 will be launched in Norway

    Carlsberg Group's Baltika Breweries division has launched its Russian beer brand Baltika in Norway after it was successfully rolled out in UK in April this year.330-ml bottles of Baltika No.7...

    11 August 2009

  • Skittles Fizzl'd Fruits vs. Socks

    Skittles Fizzl'd Fruits vs. Socks

    The TBWA\Chiat\Day agency made a weird commercial for Skittles Fizzl'd Fruits, in which the older generation prefers to apply strange methods to make their tongue tingle. The new drops look like effervescent tablets covered...

    11 May 2010

  • Ferrero UK launches a new website for retailers

    Ferrero UK launches a new website for retailers

    This week Ferrero UK launches a new website with advices for retailers. It goes live on October 9 offering different recommendations on five core categories - countlines, kids confectionery, gifting, mints and sweet spreads.This information is supposed to help...

    8 October 2009

  • Heinz seeks consultancies for packaging roster

    Heinz seeks consultancies for packaging roster

    Heinz is putting together a packaging design roster. The move has been prompted by the departure of Heinz chief marketing officer UK & Ireland Suzanne Douglas, who is returning to Australia as managing director of Heinz there.She joined the company in July 2006, bringing with...

    6 November 2008

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