Lay’s Invites Americans to Create the Happiness Exhibit
Lay’s potato chips, a brand from PepsiCo’s Frito-Lay division, launched a nationwide campaign asking Americans to help create the world’s largest “Happiness Exhibit” – a digital work of art made entirely from consumer...
16 March 2010
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Schweppes Abbey Well Encourages Britain to 'Schwim Free'
Coca-Cola Great Britain is building on the success of last year's Schweppes Abbey Well free swimming campaign, and encouraging consumers to 'Schwim Free' throughout 2010. The integrated activity, comprising of on-pack, digital and outdoor elements, calls for...
16 March 2010
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Old Spice Introduces Scents Inspired by the Freshest Places on Earth
Old Spice announced the launch of the Fresh Collection, a line of antiperspirant/deodorants that gives guys the chance to smell like some of the freshest places on earth. Designed by the scent experts at Procter & Gamble, Fresh Collection combines...
16 March 2010
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The King Has Gone Crazy in the New Burger King’ Video
What can make a monarch turn insane? Burger King believes it is more meat in burgers. One of the biggest fast-food chains unveils a promotional campaign for Steakhouse XT, which has 30% more meat then a regular burger.
16 March 2010
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Tetley Launches Alice in Wonderland Limited Edition Collectable Tea Tins
Thanks to Tetley, it's always Wonderland at tea time! Tetley, official tea of Disney's new cinematic phenomenon, Alice in Wonderland, gives Canadians a taste of the year's most highly anticipated film. Tetley introduces limited edition Disney's Alice In Wonderland collectible...
16 March 2010
World news
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T'in — Tea in Aluminium Bottles
T'in preserves the real taste of the tea in 250ml aluminum bottles. , the producer of the drinks is assuring that this packaging is absolutely safe and helps the beverage keep all the virtues of natural ingredients and flavors.
16 March 2010
Design Concepts
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Stiffer Packaging for Chewing Sticks
Packaging should protect both the product and the brand’s name. With soft and flexible chewing gum packs this could turn into a real problem, which can heavily affect the attitude toward the brand. Jon Zayat has developed a nice concept for Wrigley’s...
12 March 2010
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Kimberly-Clark’s 28 Days Campaign for Kotex
Ogilvy created “28 days” for Kotex / Day’s, the brand of feminine products for his client Kimberly-Clark Latin America. The idea is simple: the female cycle lasts 28 days and the mood of a woman changes each of them.
15 March 2010
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Absolut Vodka Launches Mobile Drink Application for Google Android
Absolut Vodka launches Drinkspiration, a sophisticated drink application combining the latest mobile technology with GPS, Twitter, and Facebook. Drinkspiration is an interactive encyclopedia of recipes that helps you find and share personalized drink recommendations...
15 March 2010
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Tazo Zero Calorie Naturally Sweetened Bottled Tea
Tazo is debuting a new line of Tazo Zero Calorie Naturally Sweetened Bottled Teas. The new tea line, which is the first of its kind widely available in natural grocery retailers nationwide beginning April 1, 2010, will be offered in three consumer favorite Tazo...
15 March 2010
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Sobe Lifewater Zero Calorie: Beat ‘Em And You Just Might Meet ‘Em
Whether you’re a diehard fan or a new-to-the-game rookie, SoBe Lifewater Zero Calorie is giving college hoops fans irresistible reasons to engage this March. A new challenge of teh brand based on the results of the 2010 Division I Men’s College Basketball Tournament, and...
12 March 2010
Upcoming Events
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Identity: Best of the Best 2010 - Deadline Extended to March 12
The 5th International Design contest Identity: Best of the Best 2010 has extended the deadline to March, 12, 2010! New web-site of contest: http://identity-best.com
5 March 2010
Articles
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Alice in Marketing-land
Once upon a time a man called Lewis Carroll wrote a fantastical story about a girl called Alice... Now the launch of Disney/Tim Burton’s 3D film has catapulted the classic tale of Alice In Wonderland into the marketing stratosphere with brand owners jumping on the hype and...
9 March 2010
Most viewed
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New Coca-Cola Mini Can Now Available
Coca-Cola welcomed its new 90-calorie Coca-Cola Mini can to New York City just in time for the holidays, by inviting local families to a “mini” dance lesson with the famous Radio City Christmas Spectacular cast and the Rockettes....
7 December 2009
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Beck's Italy is voting for the best label design
Beck's Italy launched new online promotion on their website aiming to define the best packaging design for a new limited edition 66 cl. The forth variant is a leader according...
14 January 2009
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Red Bull Art of Can Miami Unveils Exhibit on South Beach
The Red Bull Art of Can exhibit debuted in Miami last night with a private gala that captured the energy of South Beach. The gala marked the opening of the event which is now open to the public on South Beach through...
5 March 2010
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7Up to launch a new ad campaign and packaging redesign
This week the Dr Pepper Snapple Group company launches a first new ad campaign in more than three years for the 7Up brand. Also it plans to release a pomegranate line extension later this year and a packaging redesign in 2010. Upcoming TV ads feature...
12 October 2009
