Global brands
The illy brand is supporting promising designers and each year starting from 2004 selects one artist to be granted the illy prize (Premio illy). This year at Art Rotterdam the brand awarded a Dutch artist Lotte Geeven €10.000, and commissioned her to create a concept for the illy Art Collection, a series of art decorated illy coffee cups.
The online version of American newspaper USA Today has presented the Ad Meter shortly after the Super Ball game was finished. With the help of online voting they are going to determine which of the 63 commercials aired during the game was most adored by people. As for now the Snickers spot is beating five Doritos, one Budweiser, two Coca-Cola, one Dr. Pepper and one Dove +Men commercial among others.
Puma seems to be completely ready for St. Valentine’s Day, and is offering you a great opportunity to congratulate the beloved one with a song while others are busy buying conventional cards and teddy-bears. The www.pumahardchorus.com helps find the way out of a tough situation when you have your favourite team playing on Valentine’s Day and still want to greet your girlfriend.
Procter & Gamble is adding retro style to the campaign for its Fairy brand. This year the hand dishwash is turning 50, so the company decided to commemorate the date and remember old days. The new promo-materials feature Nanette Newman, who starred in its 1980s spots in the newly launched campaign to promote the iconic bottle.
The globally known French luxury brand Louis Vuitton introduced a new version of portable whisky bar. The first case of that kind was presented in 1955, but as it was more than half a century ago the House decided to make some updates. The case can be wrapped in leather or iconic monogram canvas – it depends on the buyer’s preferences.
Martin Grimer, Blue Marlin
We talk about inspirational and iconic packaging all the time in this business, but how often can we point to a brand and say, hand on heart, that it has introduced creativity to the masses?
Jonathan Ford, Pearlfisher
With Valentine’s day looming, brands have a great excuse to jump on a new campaign brand-wagon. (albeit a short-lived one). Heineken Italy, for example, has timed the launch of its new ‘Beer Gloss’ lip gloss for women with this romantic occasion. Fine for a quick kiss maybe but what’s the secret to everlasting love?
World news
Independent integrated branding agency Blue Marlin has created a new brand expression for Balance Water, the spring water with Australian flower essences, with new packaging that really makes it stand out on shelf. The new look goes live this month in retailers across the US and Australia.
The Russian Art. Lebedev Studio created smart design for the chocolate box tray (usually made of plastics), where sweets “O’Zera” (English translation would be “L’akes”) are placed. The aim was to impress the chocolate-lovers with the exclusiveness of the box and the high-level of artistic performance.
Design Concepts
A combination of soda and phone can be ‘green’. Chinese designer Daizi Zheng proves it by introducing a new concept for the mobile phone producer Nokia. The new telephone can use only the energy of sugary drinks and be as easy to use as the old-fashioned cell-phones are.
Case Study
Articles
We talk about inspirational and iconic packaging all the time in this business, but how often can we point to a brand and say, hand on heart, that it has introduced creativity to the masses?
