
Samsung Electronics Australia has started a major new marketing campaign in the digital and social media space, entitled “Mr Knowitall”, to educate consumers on the benefits of its innovative integrated social...
30 July 2010
Coca-Cola US together with the National Park Foundation launched the “America Is Your Park” campaign to encourage millions of Americans to be active outdoors and to cast a vote for their favorite park to win a $100,000 recreation grant made possible by Coca-Cola’s...
30 July 2010
Carlsberg Canada believes that the day, on which people get married, is one of the most special occasions in their life. Through its Big Wedding Bash, the brand gives one deserving couple with an inspiring,...
30 July 2010
Sportlifestyle brand Puma® is excited to announce a new initiative that links women’s soccer with a well-deserving cause: launching this month, Puma’s Project Pink will strive to raise awareness—and funds—in support of the fight against breast cancer. In conjunction with...
30 July 2010
The Olympus brand is launching new Stylus Tough 6000 and 8000 cameras, which can resist virtually any extreme conditions, under which conventional cameras would break in a blink of an eye. To prove that the new range is really “tougher than life”,...
30 July 2010

The British company Kerry Foods is expanding the portfolio of its Cheestrings snack brand with the launch of...
30 July 2010

Volkswagen Touareg put into a real terrarium in the Barcelona airport...
30 July 2010
The Hershey Center for Health & Nutrition® has become a partner of the American Dietetic Association in the corporate sponsorship program. The Center, which develops and supports cutting-edge scientific research for products and technologies to provide consumers with a range...
30 July 2010
What are the most important things about a car? We like when it’s fast, maneuvering, reliable, comfortable and spacious, of course. Honda has invited the DTDigital agency to develop a hilarious campaign for its small but...
29 July 2010
McDonald's® announced a new in-restaurant fundraising program and online campaign benefiting Ronald McDonald House Charities® and local children. Beginning this summer participating McDonald's restaurants in the U.S. will donate proceeds from all daily Happy Meal® and Mighty...
29 July 2010
LYNX-AXE has launched its new campaign, “Wingman Academy,” dedicated to those who know what real male friendship and support are. The spots, hosted on...
29 July 2010

This year the 8th Annual Packaging that Sells conference will take place on September 16-17, 2010 in Chicago. Challenger brands and consumer goods giants have been showing off their creative and strategic prowess at Packaging that Sells since 2002.
13 July 2010

Following the highly publicised sale of Cadbury, United Biscuits, Britain’s leading biscuit manufacturer, could be next in line for sale by its private equity owners, Blackstone and PAI Partners, for an estimated £2 billion, although the sale process has not yet begun.
30 July 2010
Carlsberg Group's Baltika Breweries division has launched its Russian beer brand Baltika in Norway after it was successfully rolled out in UK in April this year.330-ml bottles of Baltika No.7...
11 August 2009
The TBWA\Chiat\Day agency made a weird commercial for Skittles Fizzl'd Fruits, in which the older generation prefers to apply strange methods to make their tongue tingle. The new drops look like effervescent tablets covered...
11 May 2010
This week Ferrero UK launches a new website with advices for retailers. It goes live on October 9 offering different recommendations on five core categories - countlines, kids confectionery, gifting, mints and sweet spreads.This information is supposed to help...
8 October 2009
Heinz is putting together a packaging design roster. The move has been prompted by the departure of Heinz chief marketing officer UK & Ireland Suzanne Douglas, who is returning to Australia as managing director of Heinz there.She joined the company in July 2006, bringing with...
6 November 2008
