Dorothy Mackenzie, chairman of creative agency Dragon Rouge, argues that consumers' desire for more sustainable packaging should prompt a new wave of manufacturer-led product and pack innovation. Consumers, particularly in the UK, have expressed concern about packaging
Diageo launches global TV ad campaign to commemorate 250the Guinness brand anniversary. The new spot by Saatchi & Saatchi EMEA you can see below.
Gillette, the world's leading male grooming brand owned by P&G, is rolling out a new global brand campaign which is a part of Gillette's strategy to expand the brand beyond shaving and strengthen its emotional bond among men.
To celebrate the return of the Caramel Bunny, Cadbury Dairy Milk has teamed up with renowned fashion accessory designer, Jo Blake, to create a limited edition run of pink bows that will hit shop shelves this summer.
After its main rival PepsiCo announced recently about construction of the beverage plant in China, The Coca-Cola Company has also revealed the plans to build a bottling facility in Inner Mongolia, North China.
The leading American RTD-teas and soft drinks producer Arizona Beverages releases 'latino' range AriZona Blends. Bright and vibrandt packaging graphics designed by Mexico based designer Mara Espejel.
Sabmiller Rus, a subsidiary of the leading world brewing company SABMiller plc, for the first time in 15 years introduced new packaging format - 500ml can with bold graphics by Deluxe Interactive Moscow.
Last month Baltika Brewing Company started producing new light beer Nevskoe Ice which is oriented on the younger audience of beer drinkers.
TSA met with Tesco about stocking their range of organic beers. It soon became clear that their old and tired looking labels did not do the beer justice.
Argentine designer Diego Ballester specializes on wine branding and packaging projects. There are more than 20 works in his solid portfolio for different clients from Argentine, Chile and USA.
Graphic designer from California Bob Dinetz suggests his iwn concpetual vision on Nestea redesign (cans).
In 2005 the Romanian branding agency Brand Tailors Romania redesigned the range of ketchups Tomi produced by the national company Orkla Foods.
Dorothy Mackenzie, chairman of creative agency Dragon Rouge, argues that consumers' desire for more sustainable packaging should prompt a new wave of manufacturer-led product and pack innovation.
