Executive Creative Director,
Aesop Agency, London
Martin has 15 years’ experience as a Creative Director, including 4 years at Blue Marlin Brand Design, London, and a stint at Coley Porter Bell. He has an industry profile built around outstanding creative work with Unilever, Cadbury, Pernod Ricard, Kimberly Clark, BAT, Nestlé and GlaxoSmithKline.
Martin also has numerous accolades under his belt, including a Clio Gold and Best of Show Award, Design Week Awards, and DBA Design Effectiveness Awards. He is a regular contributor to design and marketing publications. When he's not larking about at the office, Martin is mostly likely to be found surfing the beaches of Devon, England (although the way he goes on about it, you'd think it was Hawaii).
What would you say if asked to take part in a new series for primetime, mainstream (we’re talking millions of viewers) television? YESSSSSSSS? I’ll do anything so long as I can keep my clothes on – okay the clothes are negotiable? Would you like me to sell my grandmother?Suffice to...
Anyone who has had anything to do with naming – and I mean anything – ever, could tell you that iSnack2.0 is a terrible name. Awful. Abysmal. A professional would never have let that out of their head let alone out the door and onto the client’s desk. But the short-lived...
No, I don’t mean what price sovereignty and no, I am not going to bang on about the UK surrendering its currency and joining the Euro. I’ve just come back from a trip to New Zealand and I was struck by the level of care and attention that has gone into the creation of its new passport, which...
Design isn’t all high-octane glamour all the time. Some of what we do, by its very nature, involves subtle enhancements that are barely discernable to the untrained eye. Often dismissed as mere tweaks, they make important differences to the way a brand feels and makes its consumers feel.For...
Yesterday Apple shook the world again with their new product – iPhone 4 which is sure to change the way we read and communicate
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No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...
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“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.


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