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Sustainable Brands Conference 2012
  • Martin Grimer

    Executive Creative Director,
    Aesop Agency, London

    Martin has 15 years’ experience as a Creative Director, including 4 years at Blue Marlin Brand Design, London, and a stint at Coley Porter Bell. He has an industry profile built around outstanding creative work with Unilever, Cadbury, Pernod Ricard, Kimberly Clark, BAT, Nestlé and GlaxoSmithKline.

    Martin also has numerous accolades under his belt, including a Clio Gold and Best of Show Award, Design Week Awards, and DBA Design Effectiveness Awards. He is a regular contributor to design and marketing publications. When he's not larking about at the office, Martin is mostly likely to be found surfing the beaches of Devon, England (although the way he goes on about it, you'd think it was Hawaii).

Articles

  • Lights, Camera, Action

    What would you say if asked to take part in a new series for primetime, mainstream (we’re talking millions of viewers) television? YESSSSSSSS? I’ll do anything so long as I can keep my clothes on – okay the clothes are negotiable? Would you like me to sell my grandmother?Suffice to...

    Crowdsourcing: iSnack2.0

    Anyone who has had anything to do with naming – and I mean anything – ever, could tell you that iSnack2.0 is a terrible name. Awful. Abysmal. A professional would never have let that out of their head let alone out the door and onto the client’s desk. But the short-lived...

    What Prize Sovereignty?

    No, I don’t mean what price sovereignty and no, I am not going to bang on about the UK surrendering its currency and joining the Euro. I’ve just come back from a trip to New Zealand and I was struck by the level of care and attention that has gone into the creation of its new passport, which...

    There Is No Such Thing as a Bad Project

    Design isn’t all high-octane glamour all the time. Some of what we do, by its very nature, involves subtle enhancements that are barely discernable to the untrained eye. Often dismissed as mere tweaks, they make important differences to the way a brand feels and makes its consumers feel.For...

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Expert Comments:

  • Ballantine’s Introduces a Bottle with a Self-Illuminating Label

    The Ballantine’s Finest is launching a new extremely creative self-illuminating bar bottle with scotch whiskey. The black bottle has a label with a blue graphic equalizer, which employs electroluminescent technology to glimmer in darkness. Now the bottle with the...

    Umbrella Branding: Old Approaches to New Profit

    Huge companies including Unilever, Heinz and Sony believe that umbrella branding should be the basis of their communication activities in promoting their products. They are launching campaigns with taglines fitting the whole range of products. Heinz,

    Blitz’s Chewing Gum Energizer

    Blitz comes up with a new concept of the first chewing gum energizer, an effective remedy for tiredness and lack of concentration. It’s equal to strong coffee which, is a conventional way of becoming active in 5 minutes. The new method to let the energy out is mot making...

    “Live Positively Week” from Coca-Cola Europe

    On 28 September, Coca-Cola Europe launched "Live Positively Week" - a pan-European initiative in environmental protection.This initiative is focused on packaging and recycling. Over 3000 employees of Coca-Cola Europe across 38 countries will work together...

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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