Adrián Pierini

CEO and Founder,
Pierini|Partners, Argentina


Adrián Pierini is the CEO and Founder of Pierini Partners brand and design agency. He possesses degree in Graphic Design from the Universidad de Buenos Aires (UBA) and teaches design at the Universidad de Palermo (UP) and UBA.

Adrián has worked for the most prestigious Argentinean graphic design studios: Avalos & Bourse (now called Interbrand), Fernández Raggio and Bridger Company.

For the last 2 years Adrián has been the Latin-American judge in Pentawards, the most prestigious international packaging design award. For over 7 years, he has been called by universities and companies from Argentina and Latin America to lead workshops and training courses on strategic branding and packaging. Also, he published several articles on packaging design on (Mexico, Colombia, the USA, Brazil, England, Spain, etc) He is an author of the book titled “Designers, Go!”.

Pierini Partners, founded in 2007, specializes in Strategic Design. The list of its main clients includes: Unilever (in the UK, Thailand, Brazil and Argentina, designs for Rexona(Sure/Degree), Axe (Lynx) and Sedal (Seda/Sunsilk)), InBev (in Bolivia, Paraguay, Bulgaria, the USA, England, Ukraine, and Argentina for Beck’s, Stella Artois, Hoegaarden, Quilmes, Pilsen, Kamenitza, Brahma, Rogan, Paceña, Taquiña, Andes, Huari, Liberty, Bicervecina El Inca, Iguana, and Patagonia), Molinos Cañuelas (flavor and by-products), Sherwin Williams (Loxon, Rexpar, Proclassic, Krylon), General Mills (Central America and the Caribbean, for Häagen Dazs, Nature Valley, and Betty Crocker), New Patagonia (in the USA and Argentina, for Aguas Premium Lauquen, Patagonian State and South Virgo), Riopaila (in Colombia, designing sugar packages), Cadbury Stani Adams (South America, for Bubbaloo, Sparkies, Chiclets, Trident), Moet Henessy ( in Argentina, for Chandon) Pernod Ricard (in Argentina, for Chivas), Embotelladora Don Jorge (in Peru, for Agua Vida).