Eric Ashworth

Chief Strategy Officer,
Anthem Worldwide, USA

As the Chief Strategy Officer, Eric is a driving force behind the strategic growth and development of the organization, leading large-scale branding initiatives for major retailers and CPG companies across the globe.

Eric has held several senior management positions in the creative services industry, most recently at Fitch Worldwide as Chief Marketing Officer of the Americas and President of the San Francisco office.

He has led major branding assignments for clients such as CVS, Barclays Global Investors, Gap, Williams-Sonoma, Dole, Safeway, Albertsons, Colgate and Kraft Foods.

He has held brand management positions at Levi Strauss, Clorox, and Colgate-Palmolive. Eric received an MBA from the University of San Francisco and a BS in Marketing from San Francisco State University.

He has served as a guest lecturer on brand strategy at the Haas School of Business at the University of California, Berkeley.