The following is the last of three installments. In the first installment, an evaluation of the current market landscape was covered. The second installment reviewed the history of the private label. Both posts are available here and here on POPSOP.
The time is right for the marriage of CPGs’ new product development expertise and retailers’access to shoppers and ability to execute. Today there are constant questions about traditional media’s effectiveness, a segmented customer base, and a vast majority of purchase decisions being made at the store shelf.