Our Experts » Alasdair Lennox

Alasdair Lennox

avatar
Creative Director,
FITCH Europe and Russia, London

Alasdair Lennox is Creative Director of FITCH, Europe and Russia. He is an exciting and highly skilled creative leader, who is particularly valued for his ability to use design to solve complex commercial and strategic brand challenges for international clients.

As well as creatively leading a number of key accounts for Fitch in Europe, Alasdair also shares responsibility for developing the talent mix that we have within the design teams in the London studio, ensuring the right creative skills are available to meet the changing needs of our global clients. He also runs a number of Fitch’s graduate schemes and is regularly asked to judge a number of industry awards such as D&AD.

Working closely with FITCH’s in-house Planning and Insights team, Alasdair has extensive experience developing and translating brand concepts into distinctive and memorable brand experiences. In particular, Alasdair is one of our most skilled retail consultants, having led projects for some of the world’s largest brands including Tesco, Apple, The Body Shop, Dixons and Vodafone.

Leveraging his background in environmental and 3D design, Alasdair is entirely versant across the entire spectrum of brand experience, on and off the high street, looking at how a brand’s unique personality comes to life across all points in the customer journey.

Alasdair has also led most of Fitch’s project work in Russia where his clients have included Detsky Mir, White Wind Digital, CentreObuv and Savage. Previous clients in the UK include department store Debenhams and retail environments work for HSBC and Nokia.

Alasdair graduated with an Honours Degree in Three Dimensional Design specialising in Product and Furniture, having studied at art schools in both Exeter and Barcelona, Spain.

When not at work, Alasdair is an avid cyclist and adventure-seeker, whether it be exploring the great outdoors, city hopping around the world, or on a plinth in Trafalgar Square participating in Antony Gormley’s One & Other exhibition.

latest article by Alasdair Lennox