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Alex Sanders
Head of Design,
Kyp, London

As a brand strategist, Alexandra Sanders has worked with Pernod Ricard, the NHS and Arcadia Group, for whom she developed identities and creative strategies. Alex's in-house agency list includes Landor, Superbrands, Celador International, Mildberry International and The Licensing Company with whom she worked on brand development for BP, Carling, Ernst & Young, Fairy, Bacardi and Morrison’s to name but a few.

Alex has guest featured for BBC Radio 4 as a branding expert on the Today Show and is currently heading up the global creative team at Kyp, an international marketing communications agency, with clients such as Sony, BP, American Express, Novartis, O2, BBC, Shell and the list goes on.

Articles

Trends That are Shaping the Advertising and Branding Industry
The multitude of available and ever evolving apps, new technologies and social media channels, however, causes more and more disparate communication platforms. What does this mean for the communications industry?
Trends and Forecasts from the German Direct Marketing Congress 2011
Social media is not a catwalk for brands, but is a way to get closer to consumers, hear what they have to say and understand how they feel about their brand.
Teenage Clicks—a Digital Tribe on The Move
Good or bad, one thing is for sure: the digital teen tribe is on the loose and it is powerful.
The Future Is Mobile
By adding a QR component to campaigns, brands are not only adding a measurable connection the consumer’s interaction with the product or advertisement, but they are also blending creative marketing and technology generating awareness and boosting sales, marrying the physical with the digital world effectively.

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