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  • Chris Hart

    Creative Director,
    Blue Marlin, Bath, UK

    Chris is Creative Director at Blue Marlin, Bath.

    He takes a very strategic approach to creativity. Passionate about craft and a highly talented conceptual thinker, he couples intense attention to detail with the long view and big picture understanding of brands and branding.

    His favourite projects span global spirits brands and small-scale artisan products, from Smirnoff and Johnnie Walker to Hiho and Pukka Pies.

    Blue Marlin is all about Landing Big Ideas. The consultancy harnesses the energy of ideas for clients by building a deep understanding of their brands, their competitive context and how they connect with target audiences. A liberal dose of commercial nous and creative spark are then applied to bring these brands to life.

    Recent clients include Unilever, Cadbury, GSK, Shell and Sainsbury’s.

Articles

  • The Secrets of the Superbrands on BBC3

    Did you know that Coca-Cola or a Coke-owned drink is the market leading soft drink in every country in the world except one? I didn’t until last week, when I saw The Secrets of the Superbrands on BBC3. Scotland is the only market not to have succumbed to the American elixir.

    QR Codes: a Quiet Revolution

    According to research by Mobio Systems, QR usage has grown by 4549 per cent in the last year. And the biggest user group is not as you might expect. Some 71 per cent of QR code scanners are 25-54 and the largest segment is in the 35-44 year old age group.

    If It Ain’t Broke…

    Packaging reduction won’t make you famous. But everyone in the design community has a duty to try to lessen the environmental impact of our activities.

    Drop the Dead Preconceptions

    International markets give designers a wonderful workout; getting them to bend and stretch in all sorts of ways that just wouldn’t occur on home ground.

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SBA'11 Rating

  • Passionate, responsive, connected: Apple's iAds mark the new epoch in advertising

    No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...

    Apple
    • Mind
      8.00
    • Eco
      3.00
    • Fun
      8.00

    Starbucks Encourages Canadians to "Pledge to Do Some Green"

    Starbucks Canada is asking Canadians to join them to "Pledge to do some Green" this summer as part of the company’s support for Evergreen’s stewardship and restoration program, which brings people together with nature to restore, protect and steward public green spaces across...

    Starbucks
    • Mind
      7.00
    • Eco
      7.00
    • Fun
      7.00
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Expert Comments:

  • Blue Marlin Gives Bulgaria’s National Spirit Mastika a New Look

    Blue Marlin has given one of Bulgaria’s best-loved brands a classy new look that emphasises its premium nature. Vin Prom’s Mastika Peshtera now appears in a beautiful crystalline bottle that reflects...

    Heineken: Customize Your Bottle

    AKQA, an independent advertising agency, and Heineken, one of the biggest beer manufacturers in the world, launched a new customization project for people who prefer to hold self-designed bottles in their hands....

    Smirnoff Ice Invites You to Play the “Icing Bros” Game

    Getting “iced” may have a whole new meaning thanks to a new popular underground game.  Though “icing” is associated with elimination, in this case it is another ice -- Smirnoff Ice.The popular Smirnoff brand is in the unenviable position of being beverage...

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'Point to Know' Technologies:

a Childhood Dream Becomes Reality

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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