Creative Director,
Blue Marlin, Bath, UK
Chris is Creative Director at Blue Marlin, Bath.
He takes a very strategic approach to creativity. Passionate about craft and a highly talented conceptual thinker, he couples intense attention to detail with the long view and big picture understanding of brands and branding.
His favourite projects span global spirits brands and small-scale artisan products, from Smirnoff and Johnnie Walker to Hiho and Pukka Pies.
Blue Marlin is all about Landing Big Ideas. The consultancy harnesses the energy of ideas for clients by building a deep understanding of their brands, their competitive context and how they connect with target audiences. A liberal dose of commercial nous and creative spark are then applied to bring these brands to life.
Recent clients include Unilever, Cadbury, GSK, Shell and Sainsbury’s.
Did you know that Coca-Cola or a Coke-owned drink is the market leading soft drink in every country in the world except one? I didn’t until last week, when I saw The Secrets of the Superbrands on BBC3. Scotland is the only market not to have succumbed to the American elixir.
According to research by Mobio Systems, QR usage has grown by 4549 per cent in the last year. And the biggest user group is not as you might expect. Some 71 per cent of QR code scanners are 25-54 and the largest segment is in the 35-44 year old age group.
Packaging reduction won’t make you famous. But everyone in the design community has a duty to try to lessen the environmental impact of our activities.
International markets give designers a wonderful workout; getting them to bend and stretch in all sorts of ways that just wouldn’t occur on home ground.
No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...
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Starbucks Canada is asking Canadians to join them to "Pledge to do some Green" this summer as part of the company’s support for Evergreen’s stewardship and restoration program, which brings people together with nature to restore, protect and steward public green spaces across...
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The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.


Expert Comments:
Blue Marlin Gives Bulgaria’s National Spirit Mastika a New Look
Blue Marlin has given one of Bulgaria’s best-loved brands a classy new look that emphasises its premium nature. Vin Prom’s Mastika Peshtera now appears in a beautiful crystalline bottle that reflects...
Heineken: Customize Your Bottle
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Smirnoff Ice Invites You to Play the “Icing Bros” Game
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