The article is written by Craig Swanson, Creative Director, Partner of  Toniq LLC, USA

Kenneth Burke, the renowned 20th century literary theorist, defined man as the “symbol-using animal”. There are profound implications to this statement, but let’s consider just a single aspect: the idea that each little package of symbolic content we create is, cell-like, filled with meaning that far outweighs its small size and seeming single purpose.