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  • David Brier

    Founder, Creative Director, Author, Design Blogger
    DBD International, USA

    David Brier is an award-winning creative director, designer and branding expert who has worked over the past 30 years with Estee Lauder, Revlon, Legacy Chocolates, Joanna Vargas Salon, El Paso Chile Company, New York City Ballet and numerous other companies to develop their branding, brand language and packaging.

    In addition to heading up his firm, DBD International, David is also the author of “Defying Gravity & Rising Above the Noise” and is an expert blogger for Fast Company magazine. He is reachable at david@RisingAboveTheNoise.com and can be followed on twitter @davidbrier

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Call for interviewees 2012

Tell us your story and be heard by Popsop global 200,000 reader audience!

To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

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'Point to Know' Technologies:

a Childhood Dream Becomes Reality

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Expert Columns

What's in a Name?

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.

Five Macro Trends at Work in 2012

Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.

It’s Time to Put Some Fun Back into Marketing

While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.

Time for Brands to Invest in Defensible Design

It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.

Celebrating Health

The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

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