Founder, Creative Director, Author, Design Blogger
DBD International, USA
David Brier is an award-winning creative director, designer and branding expert who has worked over the past 30 years with Estee Lauder, Revlon, Legacy Chocolates, Joanna Vargas Salon, El Paso Chile Company, New York City Ballet and numerous other companies to develop their branding, brand language and packaging.
In addition to heading up his firm, DBD International, David is also the author of “Defying Gravity & Rising Above the Noise” and is an expert blogger for Fast Company magazine. He is reachable at david@RisingAboveTheNoise.com and can be followed on twitter @davidbrier
I just completed writing "The Lucky Brand: 10 Golden Rules of Branding to Outshine, Outperform and Outlast Your Competition"
By David BrierApple confirmed that it sold two million of the touch-screen tablets in the US within 60 days of its April 3 release. To put that into perspective, it took Apple 74 days to sell ONE million...
The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

