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Fred Richards

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Global Executive Creative Director ,
Interbrand, USA


Fred Richards joined Interbrand in 2004 and has worked in the international design industry for more than 20 years. He has been profiled in local, national and international publications such as Design Week, Communication Arts, BusinessWeek, Brandweek and Shelf Impact!.

With a degree in graphic design from Salisbury College in England, Richards has led Interbrand's creative work for Cascade, Duracell, Aspirin, Charmin, Aussie and Bounty, among others.

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