Giles Fitzgerald

Trends and Insight Editor,
FRUKT Communications, London

Giles currently works as Trends and Insight Editor at FRUKT Communications, a one stop music, entertainment and lifestyle marketing agency that specialises in creating experiences and content for brands that want to engage audiences. FRUKT has worked with some of the biggest and most exciting brands, including Nokia, Coca-Cola, Gaymers and Topman.

Giles is the editor of FRUKT Source, a brand resource that offers insight into the most stimulating cultural trends surrounding music, film, fashion and the wider entertainment space. He also creates bespoke brand and entertainment insights for a wide range of global brands, including the likes of Nokia and Pernod Ricard.

His particular area of expertise is on the ongoing collaboration between brands and music. Responsible for the much-lauded Brands and Music Manifesto book, he is a regular columnist for Music Week and Platform Magazine (Sponsorship News) on the subject of branded music activity, and an established and respected commentator within the music industry.