Founder and Creative Director,
Casa Rex, Brasil
Gustavo Piqueira heads up Casa Rex, a design agency/house with operational bases in Sao Paulo and London, delivering a broad range of strategic, original and experimental design projects for an extensive list of clients ranging from major global consumer companies such as Unilever to smaller organisations such as publishing houses, cafes, a kindergarten, an orthopedic centre and even a circus!
Gustavo has received the highest number of awards (48 in total) ever awarded to a graphic designer in the history of the ADG Graphic Design Biennial - the most prestigious graphic design award in Brazil. He has also won many acclaimed international awards such as the How Design Awards, AIGA 50|50, Communication Arts Design Awards, Pentawards and Rebrand100.
In addition to running Casa Rex, this prolific designer knows no boundaries: whether designing fonts (some of which have been distributed by the Digital Type Foundry T26); or having written ten books on diverse topics from design to football; illustrating various children's books; as well as recently conceptualizing a classic philosophy collection published by WMF I Martins Fontes (a well-known Brazilian publisher).
Gustavo Piqueira, the Founder and Creative Director of Casa Rex, discusses the misconception of “sustainability issues” in the design industry nowadays.
Yesterday Apple shook the world again with their new product – iPhone 4 which is sure to change the way we read and communicate
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No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...
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“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

