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Sustainable Brands Conference 2012
  • Helge Tennø

    Digital Director,
    Dinamo AS, Norway

    Helge is the Digital Director at Dinamo AS, one of Norway's biggest and most prominent communications agencies. He is an award-winning Designer and has several years of experience as Creative Adviser, Creative Director and Strategic Director. He has worked with some biggest Norway’s brands, including The National Lottery, Ringnes Brewery and Kraft Foods Norway.

    Helge writes an acclaimed blog 180/360/720 and regularly contributes articles and content for printed and online publications. He is an international speaker discussing the future of digital as it moves from destination to integration, from platforms to everyday life. You can read his invaluable presentations here. Helge can also be followed on Twitter — @congbo

    He was awarded the honorary award by the Norwegian Interactive Marketing Association (IAB) in 2010, at a ripe young age of 31.

Articles

  • Rethink This: Brand Currency

    Do we build brands based on quantitative or qualitative measures? Are we in the business of spending more time with people or making the time we spend with them that much better?

    Who’s in Charge?

    Should clients have 100% veto power over designers and creative’s art direction and design?First, they pay for it, and after that their product and brand are at the mercy of it. But the result is all to often that expert craftsmanship and brilliant work is being destroyed and...

    Designing Identities: Part 3

    The following is the last of three installments about what is design and what is creativity, followed by thoughts on how to create and understand identity — thoughts by SDG's expert, Helge Tennø.From...

    Designing Identities: Part 2

    If creativity and design is the process of exploring and articulating the product, then what is the product?The product is the identity, not to be confused with the narrower definition of the ‘corporate identity’. An identity is the, perceived...

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Expert Comments:

  • Cadbury Calls the UK to Divide into Spots and Stripes

    Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012...

    Unilever’s Omo in GPS-Enabled Boxes Launched in Brazil

    Unilever is adding ‘surprises’ to two-pound boxes of its new Omo stain-fighting product in Brazil. Under the new promotion, "Try Something New With Omo", which comes as a part of its international "Dirt is Good" campaign, the brand ‘implants’ a GPS device...

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Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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