Digital Director,
Dinamo AS, Norway
Helge is the Digital Director at Dinamo AS, one of Norway's biggest and most prominent communications agencies. He is an award-winning Designer and has several years of experience as Creative Adviser, Creative Director and Strategic Director. He has worked with some biggest Norway’s brands, including The National Lottery, Ringnes Brewery and Kraft Foods Norway.
Helge writes an acclaimed blog 180/360/720 and regularly contributes articles and content for printed and online publications. He is an international speaker discussing the future of digital as it moves from destination to integration, from platforms to everyday life. You can read his invaluable presentations here. Helge can also be followed on Twitter — @congbo
He was awarded the honorary award by the Norwegian Interactive Marketing Association (IAB) in 2010, at a ripe young age of 31.
Do we build brands based on quantitative or qualitative measures? Are we in the business of spending more time with people or making the time we spend with them that much better?
Should clients have 100% veto power over designers and creative’s art direction and design?First, they pay for it, and after that their product and brand are at the mercy of it. But the result is all to often that expert craftsmanship and brilliant work is being destroyed and...
The following is the last of three installments about what is design and what is creativity, followed by thoughts on how to create and understand identity — thoughts by SDG's expert, Helge Tennø.From...
If creativity and design is the process of exploring and articulating the product, then what is the product?The product is the identity, not to be confused with the narrower definition of the ‘corporate identity’. An identity is the, perceived...
Yesterday Apple shook the world again with their new product – iPhone 4 which is sure to change the way we read and communicate
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No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...
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“It is important for UK agencies to have an international outlook”

The brand name development process must be robust and capable of attaching specific meaning to what is often a broad set of challenges. Craig Swanson discusses three macro approaches that can be used to create a distinctive brand name.
Anthem's expert Kathy Oneto forecasts that 2012 is the year of Movement and Progress across a number of dimensions.
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
It’s nothing new that brands rely on colour recognition, and in some cases words, to boost consumer recognition on noisy shelves. Both are vital in driving market share.
The future of taste is in the celebration of food. Healthy eating brands need to move from the visual imagery of tape measures, weighing scales and comparing ‘before’ and ‘after’ shapes.

Expert Comments:
Cadbury Calls the UK to Divide into Spots and Stripes
Over the next two years, Cadbury is going to help millions of British people play thousands of games and get in the mood for the ultimate event—the Olympic Games 2012...
Unilever’s Omo in GPS-Enabled Boxes Launched in Brazil
Unilever is adding ‘surprises’ to two-pound boxes of its new Omo stain-fighting product in Brazil. Under the new promotion, "Try Something New With Omo", which comes as a part of its international "Dirt is Good" campaign, the brand ‘implants’ a GPS device...