Digital Director,
Dinamo AS, Norway
Helge is the Digital Director at Dinamo AS, one of Norway's biggest and most prominent communications agencies. He is an award-winning Designer and has several years of experience as Creative Adviser, Creative Director and Strategic Director. He has worked with some biggest Norway’s brands, including The National Lottery, Ringnes Brewery and Kraft Foods Norway.
Helge writes an acclaimed blog 180/360/720 and regularly contributes articles and content for printed and online publications. He is an international speaker discussing the future of digital as it moves from destination to integration, from platforms to everyday life. You can read his invaluable presentations here. Helge can also be followed on Twitter — @congbo
He was awarded the honorary award by the Norwegian Interactive Marketing Association (IAB) in 2010, at a ripe young age of 31.
Do we build brands based on quantitative or qualitative measures? Are we in the business of spending more time with people or making the time we spend with them that much better?
Should clients have 100% veto power over designers and creative’s art direction and design?First, they pay for it, and after that their product and brand are at the mercy of it. But the result is all to often that expert craftsmanship and brilliant work is being destroyed and...
The following is the last of three installments about what is design and what is creativity, followed by thoughts on how to create and understand identity — thoughts by SDG's expert, Helge Tennø.From...
If creativity and design is the process of exploring and articulating the product, then what is the product?The product is the identity, not to be confused with the narrower definition of the ‘corporate identity’. An identity is the, perceived...
Yesterday Apple shook the world again with their new product – iPhone 4 which is sure to change the way we read and communicate
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No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...
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“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.


Expert Comments:
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