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  • Helge Tennø, Scandinavian Design Group

    Planner,
    Scandinavian Design Group, Norway

    Helge works as a planner at Scandinavian Design Group, Norway’s biggest design agency and a part of the McCann World Group. He is an award-winning Designer and has several years of experience as Creative Adviser, Creative Director and Strategic Director before joining SDG and strengthening their strategic branch in 2010. He has a profile including some of Norway’s biggest brands, including The National Lottery, Ringnes Brewery and Kraft Foods Norway.

    Helge writes an acclaimed blog 180/360/720 and regularly contributes articles and content for printed and online publications. He is an international speaker discussing the future of digital as it moves from destination to integration, from platforms to everyday life. You can read his invaluable presentations here. Helge can also be followed on Twitter — @congbo

    He was awarded the honorary award by the Norwegian Interactive Marketing Association (IAB) in 2010, at a ripe young age of 31.

    SDG develops brands for major national and international clients through corporate identities, consumer packaging and digital media. Their work represents some of the most notable icons in identity and packaging in Norway.

Articles

  • Who’s in Charge?

    Should clients have 100% veto power over designers and creative’s art direction and design?First, they pay for it, and after that their product and brand are at the mercy of it. But the result is all to often that expert craftsmanship and brilliant work is being destroyed and...

    Designing Identities: Part 3

    The following is the last of three installments about what is design and what is creativity, followed by thoughts on how to create and understand identity — thoughts by SDG's expert, Helge Tennø.From...

    Designing Identities: Part 2

    If creativity and design is the process of exploring and articulating the product, then what is the product?The product is the identity, not to be confused with the narrower definition of the ‘corporate identity’. An identity is the, perceived...

    Designing Identities: Part 1

    The following is the first of three installments beginning with the definitions of what is design and what is creativity, followed by thoughts on how to create and understand identity - thoughts by SDG's expert, Helge Tennø

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