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Q&A with Toby Southgate, CEO, UK & Ireland at The Brand Union: “For an average consumer the value of brand is down to making the right choice”
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Expert Board

  • Jamey Wagner

    Creative Director,
    Interbrand, Cincinnati, USA

    Jamey Wagner is Creative Director of Interbrand Cincinnati. He serves a team leader for the Design department, partnering with Strategy, Account and Implementation to ensure that visual strategies meeting marketing objectives.

    Throughout his career in Atlanta, Austin and Cincinnati, Jamey has been recognized for producing award-winning design. He has experience in consumer categories including automotive, fabric and home care, food and beverage, chocolate and confections, health and beauty, entertainment, home improvement, lawn and garden, athletes/sports organizations, technology and wines/spirits.

    Among clients that Jamey has worked with are Kimberly Clark, Dean Foods, Procter & Gamble, H.J. Heinz, Anheuser Busch, Inc., Campbell’s, Hiram Walker, Coca-Cola USA, Turner Home Entertainment, Tractor Supply Co., US Playing Card Co., Lowes, Fetzer Vineyards, Kraft, Walmart, Dell and Sara Lee.

Articles

  • Liquid Lunch: Food Becomes Drinkable

    What trends are evident in the “on-the-go” drinkable food category? Will consumers accept these products as a satisfying alternative to a “real” snack or meal? How can package design create a compelling story to motivate consumers to purchase?

    Relationship Branding: Mind Your Ps and Qs

    All of us in the branding and design industry have been in countless shoot-outs for work, fiercely competing for the same clients and accounts, day in and day out. What sets you apart from another studio or design professional is the kind of relationships you have cultivated during your career.

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Call for interviewees 2012

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To schedule an interview, email at talktome@popsop.com

Call for interviewees 2012

Interview

Toby Southgate, CEO, UK & Ireland at The Brand Union:

“For an average consumer the value of branding is down to making the right choice”

Interview

Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

Sara Jones
Anthem Worldwide

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Emily Stubbins
Hyperquake

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Cheryl Swanson
Toniq LLC

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

Darren Foley
Pearlfisher

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Greg Taylor
Elmwood

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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