Marketing articles often refer to the ubiquitous “she” consumer and shopper, simply assuming that men are not a factor in most shopping occasions.
The article written by Kathy Oneto,Vice President, Brand Strategy at Anthem Worldwide, San Francisco
More and more there are examples of past “new and improved” innovations, if you will, that are today being turned on their heads. What once was considered to be an improvement is now being proven to not necessarily be the best.
Have your say, share your thoughts on this article written by Kathy Oneto, Vice President, Brand Strategy at Anthem Worldwide, USA, San Francisco
There are a number of macro forces at work in the world that are impacting the Movement and Progress we expect. Those are covered here. From those, we predict a number of Sightings to expect in the new year that can inspire brands and businesses to move and progress themselves forward, as well.