Regional Trade & Shopper Marketing Director, Asia Pacific
OgilvyAction, Thailand
A total Cross functional being, Manita started her career with Unilever Personal Care and Home Care Brand Marketing (India and London) where she spent 10 years in FMCG Brand marketing and Sales management.
This was a time when seismic changes to retailing development in the UK/Western Europe were taking place and Consumer Marketing was being reinvented. Later, she was at the Gillette Company in London in UK/ European roles between 1995 and 2003 building European/Global brand marketing and trade marketing operations.
Moving over to the 'other side' to be a Director of Consulting at Glendinning Management Consultants in the UK office – she helped Blue chip clients in UK/Europe develop Sales and Marketing strategy.
The Far East beckoned and she is a Regional Director for Strategy and Planning for Ogilvy Action. Since 2005, Manita has travelled extensively in the Region working with Global clients initially with Glendinning Management Consultants and now with Ogilvy Action, Asia Pacific.
Manita’s key focus is building a successful shopper and trade marketing practice with major Global clients and Ogilvy Action capabilities in this area.
Key Specialisations include Category Management, Best Practice Trade, Consumer & Shopper Marketing, Insight & Analytics, Brand Management and Sales and Distribution strategy.
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