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Sustainable Brands Conference 2012
  • Manita Khuller

    Regional Trade & Shopper Marketing Director, Asia Pacific
    OgilvyAction, Thailand

    A total Cross functional being, Manita started her career with Unilever Personal Care and Home Care Brand Marketing (India and London) where she spent 10 years in FMCG Brand marketing and Sales management.

    This was a time when seismic changes to retailing development in the UK/Western Europe were taking place and Consumer Marketing was being reinvented. Later, she was at the Gillette Company in London in UK/ European roles between 1995 and 2003 building European/Global brand marketing and trade marketing operations.

    Moving over to the 'other side' to be a Director of Consulting at Glendinning Management Consultants in the UK office – she helped Blue chip clients in UK/Europe develop Sales and Marketing strategy.

    The Far East beckoned and she is a Regional Director for Strategy and Planning for Ogilvy Action. Since 2005, Manita has travelled extensively in the Region working with Global clients initially with Glendinning Management Consultants and now with Ogilvy Action, Asia Pacific.

    Manita’s key focus is building a successful shopper and trade marketing practice with major Global clients and Ogilvy Action capabilities in this area.

    Key Specialisations include Category Management, Best Practice Trade, Consumer & Shopper Marketing, Insight & Analytics, Brand Management and Sales and Distribution strategy.

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Call for interviewees 2012

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Top 10 consumer trends in 2012

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Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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