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Sustainable Brands Conference 2012
  • Maureen Lainder, Campbell Soup Co.

    Vice President of Global Advertising & Design,
    Campbell Soup Co., USA

    Maureen Linder has been Vice President of Global Advertising and Design at Campbell Soup Co. since January 2009. At Campbell, Ms. Linder oversees its global advertising and design, including creative development, design, digital media, and media planning and buying.

    She works closely with Campbell's key business leaders and outside partners to advance its advertising excellence. She is responsible for managing Campbell's relationship with key marketing partners, including ad agencies BBDO and Young & Rubicam and its media buying agency.

    She has been a Director of The Advertising Council, Inc., since May 2009. Ms. Linder serves on the Board of Trustees of the Campbell Soup Foundation, Campbell's philanthropic arm.

    She earned her B.A. degree in Communications from Purdue University and her M.B.A. from the Kellogg Graduate School of Management at Northwestern University.

Expert Comments:

  • Campbell’s® SOUPzavod: Creative Factory Comes to Russia

    Creative people at Campbell's Russia have recently come up with a great idea to establish the branded Star Factory, entitled SOUPzavod, in order to select the best creative minds -- artists, visual and graphic designers -- nationally.This non-commercial project is...

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Call for interviewees 2012

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Call for interviewees 2012

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Trends

Top 10 consumer trends in 2012

Research by Euromonitor International

Trends

Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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