Max has over 15 years expertise in branding as a consultant on brand development and innovation programs. He has worked for brands across the globe spanning a broad range of industries including FMCG, technology, pharma, agriculture and professional services. Before joining Bloom, Max worked at FutureBrand and NewEdge.
In recent years, he has lectured on brand and innovation at Brunel and Kingston universities and is currently ‘editor in chief’ of the Bloom Blog – http://bloomdesign.typepad.com.
With an honours degree in Psychology, Max has always been fascinated by the dynamics of consumers and their relationships with brands. Today’s levels of communication and connectivity are stretching the way we relate both to each other and to brands which makes for a wonderfully challenging environment. The rules of engagement are changing day by day.
Max is steering brand thinking at Bloom. Bloom is a brand agency dedicated to building brighter brands. Clients include Diageo, Nestlé, Pepsico, P&G and GlaxoSmithKline.