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Sustainable Brands Conference 2012
  • Marcus Hewitt

    Chief Creative Officer,
    Dragon Rouge, USA

    Marcus joined Dragon Rouge as Chief Creative Officer for the USA in July 2007.

    Marcus had over 20 years of experience as a design leader, building design teams for several of the world's leading agencies.

    Prior to Dragon Rouge, Marcus was the Chief Creative Officer and Managing Partner of Sterling Brands where he was responsible for directing all creative work, including: brand identity, packaging and corporate identity. Marcus was with Sterling for over 13 years and was responsible for the development of their award winning creative team.

    Born and raised in the UK, Marcus started his career with Pentagram in London, and helped to establish the Michael Peters Group in London, Toronto and Los Angeles. He has been responsible for major new identity and packaging programs for clients including: Burger King, Givaudan Roure, ElPaso Energy, the American Architectural Foundation, Royal Philips Electronics, The Getty Museum, Toyota, Unilever, Gillette, and Diageo, to name a few.

    He is an active member and past board member of AIGA/NY and an adjunct professor at FIT and the School of Visual arts, where he shares his passion for witty solutions and intelligently simple design. His design work has received numerous awards including Clios, Mobius, and PDC.

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Top 10 consumer trends in 2012

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Expert Columns

The Top Five Print Innovations for Packaging

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.

Agility: The Business Super Power

If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”

Toniq Trending: Age Groups

Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.

The Digital Craft

Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.

Future Homestyle

There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

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