Creative Director & Partner,
BrandOpus, London
Paul is a founding partner and Creative Director at BrandOpus. He is responsible for the overall creative output across a wide and varying portfolio of mostly FMCG clients.
Paul's career in design began in 1995 when he joined JKR as a graduate. Eleven years later he had established himself as a senior design director and was ready for the challenge of setting up a new agency.
Since co-founding BrandOpus in 2006, Paul and the five other partners have led the company to become the 10th biggest packaging agency in the UK, winning a range of awards, most notably a gold Design Effectiveness Award in 2011.
Besides managing a creative team of 18 designers, Paul has a keen interest in football. Although his best playing days are behind him he continues to organise the weekly BrandOpus 5-a-side kickabout.
Out of the studio, Paul enjoys spending time with his young family whilst getting stuck into his next 'grand design' DIY project.
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

