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Rebecca Swift

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Director of Creative Planning,
iStock, London

Rebecca joined the photography industry over 20 years ago and was one of the founding members of the creative research team at Getty Images, introducing visual research methodology to the industry.

Today, Rebecca is responsible for building image collections for iStock, the web’s original community for crowd-sourced royalty free stock images, media and design elements, and a subsidiary of Getty Images.

Day-to-day Rebecca works with photographer communities that range from amateur hobbyists to renowned professionals, setting creative briefs, training photographers in legal issues and keywording, and arranging photo shoots. Rebecca also runs global research projects investigating the future of visual communications and has published many trend reports.

In addition, Rebecca acts as a visual brand consultant for global corporations.  She works with companies spanning a wide range of industries, from the charity sector to the oil industry, and has presented her findings all over the world.

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