Managing Director and Executive Planning Director,
Identica, London
Richard joined Identica in 2009, having previously been European Regional Director for DDB, the world’s largest advertising agency.
Richard has worked across most sectors of business and with numerous blue chip brands such as Sony, Budweiser and Unilever, and Public and Governmental Organisations such as the COI, Home Office, GLA and DCMS.
He is a member of the IPA and DBA, a Business Leader of The Marketing Society, and a former Board Member of the EACA. Richard is also acknowledged as one of the industry’s foremost new business practitioners.
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

