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Rochelle Fainstein
Digital Marketing Manager,
Sterling Brands, New York

Rochelle Fainstein is the Digital Marketing Manager for Sterling Brands and doubles as a market researcher and writer on special projects. She has worked professionally in PR, Marketing and Advertising since 2003.

Sterling Brands is a brand strategy and package design firm, founded in 1992 and boasting an all-star roster including design guru Debbie Millman and innovation rockstar DeeDee Gordon. For more information, follow us on Facebook, @sterlingbrands on Twitter, or on the Sterling Brands blog.

Articles

Call it a Comeback: Retail’s Back to Its Fighting Weight
It’s 2011 and the Great Recession has been declared: over. After poking out their heads, sniffing the air, and taking stock of their equity, a few Retail brands are equipped with a new strategic plan and poised to re-jigger the marketplace.
In the Mood: How Perceptive Code Makes Consumers Happy
A very interesting trend is beginning as software developers perfect new algorithms that understand more than just keywords—they’re starting to get nuance. When search programs and the advertising tied to search can begin to read our intonation, our moods, we have an exciting new opportunity to deliver satisfying experiences to consumers with the same immediacy as a Tweet.
The Anti-Hybrid Strategy
Recently, I had the chance to pop into the New York International Auto Show and I was particularly interested in taking a peek at the latest Electric Vehicles and Hybrid models.
You Say Potato, I Say Let’s Do it
The moment is rapidly approaching when, regardless of our desire for convenience, we’ll be forced to change consumer culture, literally breaking the packaging mold.

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