Director of Insight,
BergHind Joseph, London
Roger joined BergHind Joseph in October 2010 to help build our strategic communications capability.
Since 2004, he has worked as a researcher, writer and consultant through his own company, Headfirst Research, and worked with BergHind Joseph on a number of important projects. Roger’s experience includes branding, thought leadership, investor relations, business development, corporate communications and culture-change projects. He has worked with organisations operating in all major sectors, and in a number of European countries. Before forming Headfirst, Roger was a Director of Pauffley. Previously, he worked in public relations and was a financial markets reporter. He is a graduate of the London School of Economics.
After years of dividing his time between France, Italy and the UK, Roger has finally settled down in London with his family. He reads voraciously and enjoys visiting new places, attempting to speak in foreign languages and shooting the breeze with interesting people over a glass of wine.
The most forward-looking firms are also taking part in reputation research and are — finally — paying attention to their brands. What should firms that are considering a re-branding be thinking about?
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

