Robert Passikoff

Founder and President,
Brand Keys, New York

Robert Passikoff is a founder and president of Brand Keys, a global thought leader in loyalty and engagement. The company has pioneered work in the area of loyalty and engagement, creating the Customer Loyalty Engagement Index, the Brandweek Loyalty Leaders List, the Sports Fan Loyalty Index, and the Women’s Wear Daily Fashion Brand Engagement Index.

Dr. Passikoff's best-selling book, Predicting Market Success, provided marketers with a 21st century perspective on loyalty metrics, and his new book, "The Certainty Principle", addresses consumer engagement in the new media marketplace.

In 2008, New York University’s communication school declared Dr. Passikoff “the most-quoted brand consultant in the United States”.