As a parent of teenagers I frequently hear sentences beginning with the phrase “I need.” Seriously, do my children really need another new pair of shoes, an iPod, a computer, headphones, boots, skinny jeans, etc.? When I was growing up and made similar requests my mother used to ask, “Do you need this or do you want it?”
The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist Hyperquake
My relationship with my eye cream is over.
I loved my eye cream; I used it faithfully for years, every morning and night. But those days are history; I am breaking up with my brand. To paraphrase a country superstar’s current hit song, my brand and I “are never, ever getting back together.” Why? This brand just isn’t working for me anymore. I’ve changed; it hasn’t.
Article by Sherwood MacVeigh, Director at Hyperquake and Christopher Corgiat, Senior Brand Strategist at Hyperquake
It’s only natural that we choose brands – political candidates included – based on personal aspirations; casting our vote for those we consider to be most like us, who believe what we believe or bring to life what we want for ourselves and our families. And like the political sign in the front yard, our selected brands proclaim our beliefs and values.
The article is written by Sherwood MacVeigh, Director, Senior Brand Strategist at Hyperquake, USA
Dating sites like Match.com and eHarmony use personality traits to identify potential matches between members that may turn into long-lasting romantic relationships. Similarly, consumer goods companies can use personality traits to identify potential matches between brands and targeted consumers that may turn into long-lasting purchasing relationships.