Associate Creative Director,
Sterling Brands, USA
Stephanie Krompier is Associate Creative Director at Sterling Brands. She joined the Sterling family 14 years ago when she moved to New York from New Zealand. She is proud to work for some of the world's most iconic brands, such as Burger King, Hersheys and Campbells.
She also teaches a branding/packaging class at the School of Visual Arts which aims to give students an understanding of real world design challenges like appreciating a brand's equities.
In the weekends, she gets to be a mom to her daughter, Carmen and take the family on explorations around the five boroughs.
It is generally accepted in design circles that the smaller the brand, the easier it is to push through ground-breaking (hence award-winning) design solutions.
Yesterday Apple shook the world again with their new product – iPhone 4 which is sure to change the way we read and communicate
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No doubt, Apple's apps seem to become a new medium for brands with an official launch of the long-awaited iAd platform for mobile and "tablet" advertising. The "smart" future gets closer—you may receive comprehensive information in one intergated brand...
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“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.


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