Managing Director,
Schawk, London
Steve Puttock is Managing Director, London at Schawk, Inc. Steve has worked extensively in production and advertising/marketing planning for the past 15 years.
Prior to working at Schawk he had senior positions at Publicis, Omnicom and DuPont, plus also ran his own successful production agency, The Network, for a number of years.
Schawk is a leading provider of brand point management services, with the skills and services that guide the life of a brand from its conception to its packaging, advertising and promotion worldwide, throughout its lifecycle.
The global marketplace is providing businesses with fantastic opportunities but also, inevitably, moving into new markets can cause headaches! One area for particular concern is around the creation of international advertising and marketing campaigns...
“For an average consumer the value of branding is down to making the right choice”

Sara Jones, Creative Director at brand development and packaging design agency Anthem Worldwide, shares her round up of the top five print innovations, which have the potential to create real standout, as long as they’re used to enhance –- rather than ‘be’ -- the brand idea.
If you had to choose the ultimate business super power, what would it be? Big budgets, global reach, an innovation pipeline full to bursting, a PR machine capable of generating positive press 24/7? Without hesitation, I answered “agility.”
Cheryl Swanson, Head of Toniq, once again explores the consumer trends for different age groups in the USA.
Before we had Apple Macs, Photoshop and a myriad of other programmes, design centered on tradition and craftsmanship, on the physical and the tactile. Yet now, we see the worlds of digital design and physical craftsmanship joining to create new expressions and celebrations of the power of making.
There’s a natural relationship between the style of our daily surroundings and how we feel. A great space can make us feel better, more hopeful and even more productive. And we often use our own space to express a vision of ourselves.

