Tony Di Donato

Managing Director,
Di Donato Partners, Australia

Tony is the Managing Director of Di Donato Partners, which he founded in 1989. DiDONATO is leading the design world with its revolutionary Business Design model, which holistically brings together culture, identity and design. His company has re-designed some of Australia’s most iconic brands including Toohey’s, XXXX, Spring Valley, Peters Ice-Cream, Schweppes and the City of Parramatta.

He has recently led the newly formed Schweppes Australia organization through a purpose, values and identity program. His company has won various national and international awards in design and business over the years and is a highly respected company in the Australian market.

His curiosity and interest in ‘human creativity’ has enabled him to build a unique business culture that focuses on awakening his people. He actively mentors and advises to a variety of individuals and not-for-profit organisations in the area of identity and creative leadership. He is a member of The Robin Boyd Foundation, Heide Museum, Australian Graphic Design Association, Australian Marketing Institute, and Design Management Institute, UK.

Tony was born to Italian parents and grew up in Melbourne Australia. He attends ‘non-duality’ discussion groups, reads Jungian psychology and meditates weekly. He is married with two teenage daughters.