Ted Mininni – POPSOP.COM. Brand news. Brand design. Package design. Branding agencies. Brand experts

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Ted Mininni
President,
Design Force Inc., USA

Ted Mininni is President of Design Force, Inc., the leading package and licensing program design consultancy to the consumer product and entertainment industries. Ted has two decades of experience in developing creative strategies for package design and licensing program design.

Ted regularly contributes thought leadership articles and insights to many noteworthy trade and marketing publications, in print and online, such as Brandweek, Adweek, Playthings Magazine, Brand Packaging Magazine, Package Design Magazine, Packaging Digest, brandchannel.com, TheDieline.com, MarketingProfs.com, License Magazine and Shelf Impact!, among others. He is also an ongoing contributor to MarketingProfs.com’s “Daily Fix” blog, POP Online and Beverage World Magazine.

Follow Ted’s ideas on his blog at Design Force Blog.

Articles

Visual versus Verbal Communication: Why Packaging is So Essential to Brand-Building
Verbal brand communication tends to be the primary focus of marketers. Consumer product companies are fond of creating clever taglines. Producing advertising for print and digital media.
It’s Time to Put Some Fun Back into Marketing
While it’s true that consumers are cost-conscious and more deliberate in their purchase-making decisions as a result of the recession, it’s also true that they’re looking for some bright spots in their daily lives.
How to Leverage Children’s Emotional Triggers in Licensed Product Packaging
Marketers know how to trigger children’s emotions; how to trip the “have to have it” switch on. One of the best, often-sought ways to endear brands to children is the use of licensed characters on kids’ products.
When Making Kid Connections Don’t Forget the Parents
Marketers have increasingly directed their messaging at children. Even for adult brands. Getting kids to endorse specific brands of cars, food and beverages as well as other consumer products has borne fruit.

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